What can a Branded Canopy do for Your Business?
What is a canopy for? Why should you have one? Can they help your business? This week we are going to look at how different businesses might make use of a branded canopy to increase awareness, sales, and a positive company image.
What is a Branded Canopy?
When we speak about branded canopies, we are referring to canopies which contain your business logo, products or other relevant information about your business on the sides and/or roof. Canopies themselves have a wide variety of uses, from garden parties to events and beyond but here we are looking at using them for marketing and practical purposes for a business. Canopies can be as simple as four poles and a roof or have any variation of open and closed sides, depending on the intended space it is to occupy and your goals. At Colorado Canopies we have three main styles, each of which can be customized to your design needs and accessorized to suit your needs.
Using a Branded Canopy Outside
The versatility of canopies allows them to be used for a wide variety of purposes and different businesses find different uses for them. Specifically, though, any business that does trade shows, festivals or other outdoor events will find canopies extremely effective. Eye-catching, practical and providing a clear focal point, canopies attract people, even from a distance.
In addition to these, any business which may occasionally want to extend its floor area to accommodate more products, services or customers will find canopies to be the ideal solution. Some ideas include cafes and restaurants who want to provide outdoor seating; garden centers or fruit and vegetable stores wanting to display products; almost any type of business that wants a practical, affordable and attractive solution to short-term space expansion.
Be Seen
Whether you are attracting passing trade, in competition with a lot of other businesses in a small area or trying to attract people to a specific product, Branded Canopies are the solution. The informality can often invite people to approach them to “see what the fuss is about.”
Using a Branded Canopy Inside
Yes, robust and weather resistant canopies are great for outside but these can also be utilized indoors to great effect. Take a product display to the next level by giving it its own space within a custom branded canopy to attract customer’s eyes. Introduce a new product line or have a customer service station in a space-defined area so customers can identify it easily.
If you have a trading space within a mall or other multi-business building, having a canopy can be a huge boost to your visibility and appearance of professionalism. Stop crowds from simply pushing through your trading area with one or two branded walls and use those internally for safely displaying products in front of.
The practical uses are endless for canopies both indoors and outdoors.
At Colorado Canopies, we see businesses using our canopies for a great variety of solutions. Our advice is to plan its use carefully, consider the advantages of walls and accessories if necessary and most importantly, make use of our advisers and In-House Design Team to get a branded canopy that really attracts customers and builds your brand. Check out our full selection of canopies here