We all know that quality matters. If you ask any business owner, they will all agree and talk about the quality of their product, service or business. At the same time, many business owners choose to compromise quality for price when it comes to promotional materials for their business. The contradiction here is obvious and the reality is that it shows and is obvious to their customers too. When quality is compromised on the very items that you use to attract customers, how can a customer trust you when you talk about your quality products or service?

Print quality – what to look for

When choosing a sign printing company for your business, it is vital that you consider the quality of their printing. Not all sign printers are the same and not all can offer you quality printing that reflects your business ethos.

• Look for an established company with lots of experience
• Find a company that offers free advice and design assistance as this will guarantee the quality of the finished product
• Ensure the company offers high-quality materials that are suited to the purpose e.g. outdoors

Things to check before final printing

If you are using a quality-focused company with experience in the business then it is likely that they will advise you on the following to ensure mistakes aren’t made. However, if you are using a “DIY printer” such as online, you need to know and understand the following.

• Color models: RGB is for screens, CMYK is for banners, etc.
• Allow for “bleed” which is the area at the edges of your banner. Otherwise, there is a risk of something being cut off or the banner being off-center.
• Font choice is important and advice should be taken on this. Some fonts simply don’t work when viewed from a distance

Remember, if you make a mistake then you have to take the cost of reprinting! You may also be interested in our post about How to Make Your Sign Effective.

Quality of support/ancillary materials

How is your sign or banner to be held up? Where will it be? Will it be supported?

A quality sign or banner needs to be fitted properly. If you don’t, it is likely that the message will not be clear as there may be folds, bends or wrinkles which hide some of the messages. This can cause confusion or simply render the sign ineffective – haven’t we all seen banners where the phone number is impossible to read?

Drooping banners and damaged or limp signs simply do not help your business’s image so ensure your printer can supply what you need to make your promotional items look their best.

A high-quality printer with years of experience

At Colorado Canopies, we pride ourselves on our products, service, in-house design team and our years of experience. We have developed our services along with the latest technology and best practices to ensure we deliver the types of products that our clients love. That’s why when a business chooses us to be their supplier, they become a regular client for years.

Be our newest client and enjoy the benefits of high-quality products from an experienced professional