Boost store sales with a professional display stand
Launching a new product this year? Having a promotion? Looking to upgrade your store quickly?
There’s no better way to showcase and sell a new product, promote a special offer or quickly upgrade your store’s appearance than with a dedicate display. Using for-purpose promotional items to create this display ensures customers will quickly recognize and flock to the display area. When your displays are professionally made and laid out properly, it attracts people and moves them from browsers to buyers much quicker than even the best salesperson. Here is a simple method using some great quality and long-lasting products to create a winning display.
1. Use an expandable fabric backdrop
These items are fantastic looking and create a big impact. With variations, you can use these against a wall space or freestanding in an area without walls. With sizes that are full height (8’) and 4’ or 8’ long, you create a space that is both eye-catching and practical, as it defines the space perfectly. With a bold statement or impact image, you will attract people to the space from right across your store. With complimentary products, you will soon have a full display area that sells your products.
2. Use a promotional counter or branded table cover
Having a counter or table allows you a space to bring people to so as to discuss the product(s) and has a much more professional “feel” to the encounter between customers and staff. You can also use these for keeping leaflets, brochures and other materials so that even if it is unstaffed, people can get all the info they need right away.
Your promotional counter can be branded in additional text and images and is available in a variety of shapes and sizes depending on your needs. Alternatively, you can use a cheaper option by getting a branded table cover and use that over any table you have already. Either option achieves a professional look and the practicality of a surface and focal point is a great addition to the sales process.
3. Use the floor space with custom floor decals
In promotional displays, the floor space is often wasted by not being used to promote and brand the area. This space tends to be at least as big as the backdrop/back wall and so it is a prime space for more branding and messages. Using custom decals is an affordable way to use the space, alleviates the need for costly flooring or “stage” areas, yet defines the space just as effectively without any trip hazards or installation costs. Whether you use it for a Selfie Spot, a product message or an image, floor decals will lead people to become buyers.
4. Informational signs for details and added info
Finally, finishing touch and useful tool are informational signs which can be wall-mounted, countertop sitting or freestanding. By having these in place, you create an area that can provide further information for customers and a reminder to staff about the “nitty-gritty” details of the products. You don’t generally put this type of information on backdrops and promo counters so these signs are a way of ensuring all information is available at all times and can provide answers to the questions customers tend to have.
Put it all together and watch people flock to it
With these four items, you have created an area that is ideal for selling and that customers will appreciate and talk about. As you can see, it is easier than you may have thought and will be more effective than a simple banner or info leaflet. This display method draws people in, keeps them engaged, informs them and leads them to buy. What more can a display need besides great design ideas and graphics?
At Colorado Canopies…
We design displays and have an in-house graphic artist team who are available to help create your displays professionally. This service is complimentary with us and our team knows our products so your graphics and promotional displays will be perfectly combined. Talk to us today about making your display area and let us help boost your store sales!