A Selfie Spot will make YOU Smile

Did you know that over 1 trillion photos are taken every year?

With the advent of smartphones, the invention of the front-facing camera and the trend of taking “Selfies” whenever and wherever you are, the opportunities for businesses to get natural yet powerful endorsements from their customers are available with very little effort. Let’s not forget that customer endorsements are still the most powerful way to gain new customers and with that in mind, let’s explore the idea of Selfie Spots for your business.

While people will often take a couple of snaps when in your store, eatery or premises, providing a designated space where this is actively encouraged can increase the likelihood of this exponentially. In some locations, people actually queue up to take selfies to post on social media and while this may be unusual, it is indicative of just how huge this phenomenon actually is. This is exactly what a selfie spot is, a designated area where people stand or sit to take a Selfie.

The Selfie Spot puts the idea in people’s heads, gives positive reinforcement for people who may be a little less likely to take one, and most importantly for you – allows you to ensure that the selfies which are taken include your business in the best possible light.

What Makes a Good Selfie Spot for Customers?

From a customer point of view, they need somewhere that has good lighting, a specific background which is worth being photographed with, and a little direction in terms of what they should snap.

Unless it is for a specific holiday such as Halloween (darker lighting), the area should be bright with warm or natural lighting. It should also be in a space which is easily accessible but will not have people walking through as photos are being taken. For these reasons, being near the front door can be desirable but takes careful planning to ensure it is clearly visible but not passed through by people simply entering the store. Alternatively, an area in front of people as they walk in where the photo is being taken facing away from the door. This is quite easy to get right as long as you just follow the guidelines above so do take your time in choosing.

What Makes an Effective Selfie Spot for Businesses?

You want to make your business look good and have people post pictures which are positive about your business. Therefore it is vital that you put some thought and effort into your selfie background. Whether it is a particularly interesting product range or designated “Holiday” background, using promotional materials such as Banners, Flags or even Expandable Display Walls can give a level of finesse that is extremely desirable for customers. Check out our range for ideas to inspire you.

The Finishing Touch

At Colorado Canopies, we love the Selfie Spot concept because we have seen its effectiveness for our clients. To assist our clients in their selfie spot creation, we now offer a specific floor decal for Selfie Spots which ensures your customers know exactly where to stand and get the best possible pictures both for them and for your business promotion efforts.

Contact us today to talk about your selfie spot and for ideas and advice about creating this new, on-trend and effective promotional method.