It’s unfair, isn’t it? Many startups and small businesses have a terrific product or service with little to no tangible budget to promote themselves. So how do they compete with all the advertorial noise we encounter daily? More importantly, how do they promote their business without crippling themselves financially?
Here’s the expert advice that’ll save you thousands on marketing!
Stickers, Decals, and Wraps, and Why They’re Awesome!
Stickers aren’t just for kids. Grown-ups can have fun with them too! And if you’re a small business owner, there’s money to be made from mobile advertising. The Outdoor Advertising Association of America claims that mobile advertising (stickers, decals, vehicle wraps) has the highest chance of creating an impression at one of the lowest costs.
And we can’t deny it. When you’re stuck in a long traffic jam, there’s little else to do but read the big, bold advertising or the spatter of bumper stickers on the vehicle in front of you.
Make Fun Advertising Work For You!
Here’s what you can do with stickers, decals, and vehicle wraps.
- Hand them out at trade shows, events, promos, etc.
- Plaster them over all your friends, employees, and family’s personal items (car windows, bumpers, water bottles, bags, laptops, wallets, etc.) as free advertising.
- Customers love freebies. And what’s better than stickers? Stickers with funny, quirky, even inspirational messages.
- Can’t afford freebies? Fine. Sell the stickers and decals. Brands that make you work to earn the right to advertise them are downright irresistible. Who doesn’t want to be part of an exclusive club?
- Do the unexpected. Customers are probably so used to seeing stickers on display windows they probably stopped noticing them. Can that be said about Cillit Bang’s stickers on coins, Unicef’s camouflage “mine” stickers on sidewalks, CBS’ logos on eggshells (yes, really!)?
- Don’t skip the expected, though. Laundromats, airports, subways, public busses, cafeterias—these are all places where people are bored to the extent they would welcome any reading material. Quirky, fun stickers or decals promoting your brand would certainly leave an impression.
- Why stick to one limited audience, day in and day out, when you can reach millions? That’s right. A vehicle wrap turns any ordinary vehicle into a moving billboard that creates greater brand awareness than static advertisement.
Where To Get Help?
Turn your business’ advertising efforts from “blah” to “wow!” with Colorado Canopies and its sister businesses Colorado Promo Group and Colorado Quick Print. Whether it’s stickers, decals, or vehicle wraps, our high print quality and marketing services will get you the converts you desire!