How Effective are Custom Window, Wall and Floor Decals?

What would you say if I told you that there is a marketing and branding solution that is quick, efficient, low-cost, long-lasting and takes up no time or space? Sounds too good to be true doesn’t it, but that is a precise description of well designed and installed decals. Let’s get into some specifics about each application for decals or “graphics” as they are sometimes known.

Window Decals – The 24/7 Marketing Solution for Passing Trade

Having your name above your shop door or signs in the street are both worthwhile things to do when it comes to attracting passing trade. However, both of these tend to have a limited effect in that they attract certain types of passers-by. The sign over the door tends towards being seen by passing vehicular traffic or those who are already looking for your business. The street signs tend to be seen by those who are right outside your premises (not to mention the limited size these can be). Window Decals are different in two very important ways:

They are visible to both passing vehicles and foot traffic, even from across the street
They are generally in the natural line of vision. i.e. they are around eye-level

These differences are extremely important as they ensure that the decals are seen quicker and more often than other signage on your storefront. Not only that, there are many added benefits to having attractive decals custom made for your business:

Provides privacy for restaurant patrons while still allowing natural light in
Broadcasts what is in-store; particularly effective for when inside is darker than outside
Have no “footprint” inside the store unlike typical window dressings; enable more shelf space inside
Long-lasting but also easy to change if desired

Wall Decals – The Effective Interior Branding Solution

Similar to window decals, these graphics can displayed at comfortable eye-level but also in any blank wall space that you have. If you have a high ceiling or mezzanine area, wall graphics can act as both decoration for blank spaces and informative signs. Again, the fact that these do not have a physical footprint is a huge plus which is often overlooked. These can even be used on other surfaces like doors, false walls and display stands. There really are no limits as this custom-designed and sized solution can be made to work in any space and to suit any business.

Take a look around your business premises today and imagine what spaces you could brighten up and optimize with Window Decals.

Floor Decals – Branding That Should and Shouldn’t be Looked Down On

Floors spaces, aisles, foyers, receptions etc are some of the most under-utilized spaces in business spaces including retail, offices, accommodation among others. In many instances, both designers and business owners completely miss the blank space that is quite literally under their noses.

Floor space is so under-utilized that it still has the “novelty-factor” that almost demands that people look down to see what it is. Very few spaces have that element and it is time that you made use of it. Whether you have a big blank space or just some narrow aisle space, there are applications that can effectively use floor decals. From a big logo and strapline combination at your main entrance to unique ideas like “stepping stones” or footprints to attract the eyes (and feet) of younger visitors – with a little creativity, the sky is the limit for the floor.

Contact Us to Find Out More

At Colorado Canopies, we design, print and install Decals for Windows, Walls and Floors. Our vast experience in assisting all types of businesses to maximize the effectiveness of their space and décor means we can give you both unique and proven ideas and solutions.