DOOR & ELEVATOR WRAPS

No matter where you live, work or travel, you’re likely no stranger to doors. Pretty much they are everywhere — in hotels, hospitals, office buildings, apartment complexes, malls retail stores and more. What an opportunity to reach out to your customer before they even enter your store or building. Let’s take a look at what a door wrap is as well as elevator doors and how it can benefit you as well as consumers.

Door wraps are graphic prints that adhere to either the outside or the inside of doors or the inside walls of an elevator. They’re also sometimes applied to the floor and ceiling of the space to create a fully immersive experience. Elevator wraps that are applied to doors are sometimes also called elevator door skins. These wraps are a unique and effective advertising tool for a few reasons.

In a nutshell, here are the unique advertising advantages that elevator wraps offer:

Exclusivity: Doors and Elevators covered in a wrap typically won’t have multiple advertisements competing with one another — elevator wraps are able to monopolize this prime advertising real estate.

Captive audiences: You can be sure your ad will have a captive audience since there isn’t much else to demand a person’s attention when they’re waiting for an elevator or riding the elevator to their destination.

Microtargeting: Since doors ads are tied to a specific physical location, you can target your intended audience geographically, either generally by region or by the specific building.

Creativity: Door and Elevator wraps also give your business the opportunity to design especially creative ads that catch elevator riders’ attention and make a lasting impact.

A door wrap must:

Grab the audience’s attention

Tell them who you are

Describe what your business offers

Promise specific results

Your ad can accomplish all four of the goals above. Colorful, eye-catching graphics are sure to grab your audience’s attention right away. You can also use this ad to tell your audience who you are, what your company offers and what they can expect to gain from using your business.

The big difference is that whereas elevator pitches are typically aimed at single individuals, elevator wraps engage a much wider audience. And you won’t have to wait for a chance encounter to give your elevator pitch — your wrap will reach a multitude of people on a regular basis.

PINPOINT YOUR TARGET AUDIENCE GEOGRAPHICALLY

Another advantage that sets elevator wraps apart from many other types of advertisements is that they allow you to micro-target your ads. With many forms of advertising, you don’t have much control over who sees your ad. You pay for the general exposure and hope some people who see your design fall within your target audience. With elevator advertising, you know anyone seeing your ad is someone riding in that elevator. This idea may seem overly obvious, but consider what it really means.

Let’s look at a few examples to illustrate the point:

Car dealership: Let’s say a car dealership in a city where many people use public transit instead of driving wants to promote an upcoming sale. By applying door wraps or an elevator wrap to a parking garage elevator, they can ensure that their audience is primarily made up of people who drive vehicles and, therefore, may be interested in purchasing a new car.

Casino: A local casino wants to get their name out there to tourists. Where better than a local hotel to do just that? By using elevator wraps on hotel elevators, they can be sure they’re reaching many people who are currently staying in the city and possibly looking for local activities and entertainment.

Restaurant: If a restaurant wants to pull in locals who are on the prowl for lunch or dinner, an ad that shows a delicious-looking meal displayed on a door in an office building or shopping mall within close proximity to the restaurant is likely to make some stomachs rumble and pull in hungry workers and shoppers.

The key to this type of microtargeting is to think in terms of who your target audience is and what geographical locations those people are likely to frequent.

Door wraps can also be an excellent way to communicate with clients and customers at your own place of business. For example, tell customers about a new location opening up on the other side of town or about an upcoming sale or other event you’re hosting? You can even use door wraps to highlight particular products in your inventory.

These materials don’t have to be promotional either. For instance, a library might use an door wrap to remind patrons to be quiet when they’re on certain levels of the library.

Door wraps can also be used internally in your business to communicate with employees. If you have an elevator in your office building, why not use a wrap to raise awareness of your company’s core values, remind employees of important safety practices or share morale-boosting inspirational quotes or testimonials?

APPLYING YOUR DOOR WRAP

Applying a door wrap isn’t impossible to do on your own, but it’s tricky. You want your door skin to look perfect, so it can be nerve wracking as you try to adhere it so that it’s perfectly straight and free of any air bubbles. At Colorado Canopies we offer professional install services from Fort Collins to Colorado Springs, live in a different city, no worries, we will try and find professional install services where you live.