Businesses with outdoor space – Use it wisely!

If you are the type of business with substantial outside space then it is important that you use it wisely and make the most of it. Businesses like motor vehicle showrooms to landscape and gardening retailers who typically have this type of outdoor can ensure they make the most of it with some thought and planning.

Engaging with customers outside

People tend to be more relaxed when outside; the informality of it helps a lot. However, the first thing to think about when you have a business where customers are outside is “How can I have customers here when the weather isn’t great?” Whether the weather is wet, cold, windy or scorching, it can be uncomfortable to be outside in it for too long and it also tends to distract people from the purchasing.

By having a canopy or gazebo outside, you can engage people much more easily as it is an outdoor space but with weather protection. This can then allow you to close the sale and then move things indoors if necessary.

Make the most of road frontage

If your outside space has road frontage then banners and flags will have a huge impact on footfall in your business. Ensure yours are well fitted, clear, and attractive and are clean as all of this reflects on your business. A tatty or worn sign will give people a bad impression. When buying banners and flags, ensure they are of good enough quality for your typical weather conditions.

Hold events in your outdoor space

Saturday events in these businesses can be a great way to draw people in. Having light snacks, flags, balloons, and face-painting for kids is a great way to win new business and let people come in to look around in an informal setting. This will help with referral and word of mouth customers.

Special events should have a build-up to ensure that people who are considering buying products you offer make sure to come and check out on the day. Put banners and signs up about the event at least 2 weeks in advance and have flyers to hand out to those who come in before then.

Consider renting space to another business

If you have additional space then there are businesses who could be interested in paying for that. There are a variety of businesses that work well with this type of arrangement. For example, in seasonal times, this could be a Christmas tree seller. This type of busy, high traffic business can attract a lot of attention and actually help your business as people stop there.

At Colorado Canopies…

… we support all types of businesses with high-quality promotional materials and advice from years of experience. Talk to us today about your space and let’s make it work for you!