Updated 2020: New Year Revolution or Evolution
It’s incredible to me that I vividly remember writing the original of this post last year. It seems so fresh in my mind yet so much has happened both with Colorado Canopies and in the wider world this year. We have had a good year where we have had a number of mini revolutions by bringing in new products and services which add to and enhance what we offer our customers. Check out our new 2020 Catalog
In addition, the things we have always done, like this blog, have evolved with the times and in response to what we hear from you and others. Our goals for 2020 are being developed at the moment and we look forward to the challenges and opportunities this year will bring. Below we have included the original 2019 post as well as updated information and new products which we know you will love and can help your company in 2020. Take some time to look through the ideas presented and contact us to discuss your needs and goals – we look forward to hearing from you and wish you a peaceful and prosperous new year – Colorado Canopies Team.
Almost every small business owner will make a New Year Resolution which has something to do with improving, developing, changing, or adapting their business in one way or another. Whether it is regarding staff, goals, lead generation, customer outreach or something else, it is important to always be adaptable to the changing needs of your customers. The only question really is whether your changes will be a sweeping Revolution with a totally new approach or a quieter Evolution meaning a less rapid development of a longer-term plan.
At Colorado Canopies we recognize the need and value of both approaches depending on your business and so we have highlighted a number of key ideas that you can use.
New year revolution ideas
Themed Environments
Big, bold and dramatic –Themed Environments always make an impact on whether it is in a retail store or another customer area. This purpose-designed area is ideal for the promotion of certain products, accustoming customers with your brand or immersing them in information about your services.
Find out more about Themed Environments here
Banners and flags
Banners and flags are an ideal method to get a message across clearly and concisely in a fun and engaging way. Whether individual standalone full-length banners or a succession of flagpole flags, their colorful and eye-catching nature ensures their effectiveness.
Find out more about Flags and Banners here
SEG Frames
SEG Frames are the ultimate area defining mechanism which provides an ideal canvas for brand, product or service promotion. These large format graphics can be used as freestanding walls, gallery-type pictures or anything else you can think of and the clear image gives a great impression of the featured image.
Find out more about SEG Frames here
Consider doing something totally different by adding trade shows or market stalls to your business promotional efforts and find a whole new market for your products and services.
Custom printed tents
Using a custom printed tent can dramatically improve your overall branding whether used at an event or in your own parking lot or store.
Tradeshow exhibition displays
In addition, our range of high-end tradeshow exhibition displays are in a class of their own in terms of options and design.
Inflatable products always make an impact and catch the eye. For ideas on how to use them most effectively, check out our guide to inflatable promotional items here.
New year evolution ideas
Floor, wall and window decals
As part of your ongoing brand development and planning, adding floor, wall and window decals can really boost your efforts. Relatively inexpensive, their clear colors and simple attractiveness give a lift to every blank space and ensure your branding is seen by all.
Rigid Prints
Rigid prints are the ideal way to effectively spruce up an area, display your brand and attract customer attention to an area. With a wide variety of styles from Adhesive Vinyl to Acrylic Printing options, there is a style to suit every need, including wall decoration, table top images and displays.
Find out more about Rigid Prints here
Use Informational signs to do the selling for you
Vehicle wraps
Vehicle Wraps are a clever and effective way to advertise your business when on the road. An attractive wrap really draws the attention of both road users and pedestrians alike. An informal but ongoing promotional method, you will be amazed how many people will say “I saw your car/van yesterday.”
Find out more about Vehicle Wraps here
Branded beverage coolers
Branded Beverage Coolers are an ideal “evolution” item as they are small and flexible in where and how they can be used. Draw attention to a product or increase your in-store branding with these practical but eye-catching promotional items.
Find out more about Branded Beverage Coolers here
A new approach to marketing for 2020
If you are thinking about a whole new approach to your marketing efforts and want some ideas, our blog posts from the last couple of months can give you a range of ideas which can work for almost ANY business. These include:
Setting up a Co-Branding/Affinity Marketing Campaign
Market Your Business with a Contest
Using Printed Promotional Products
The Colorado Canopies blog
Over the past several months, we have been developing our blog to help showcase the best products for various purposes as well as sharing marketing and promotional ideas that can be used or adapted by almost any small to medium business. If you are looking to make a change but lack ideas, browse through our other blog posts for inspiration or contact us to discuss your goals and let us advise you on the best items to achieve them.