If you do trade shows on a regular basis, it is essential to invest in the best promotional items to ensure your stand showcases your products effectively. After all, your competition will be doing that and the worst place to try use cheap alternatives is when you are surrounded by your direct competition – as is the case in Trade Shows like nowhere else.
So many companies spend so much money on ensuring they get the best location at the show, only to then not fit out their space properly. This leads to the attendees wondering “What are they doing there?”. Location in a trade show is of course important but do remember that most attendees are there to see the stands and will go through the majority of the show to see what else is around. Find a way to balance your spend on the location and fitting out. Perhaps talk to us at Colorado Canopies first so we can come up with some variously priced options so that when you price the location, you know what your stand will look like at the various price points and you can make a more informed decision.