STARTUPS! Start right!

Startup is such an exciting time! When you have had a business idea and decided to put it in motion, there is nothing quite like that feeling. You likely have dreams and visions about the quiet revolution you are putting in motion and tend to talk about it non-stop.

It is vital that at this time, you plan your business correctly and ensure that everything you do gives a positive impression to your potential clients and even to investors. It is a folly of many startups and new business ventures to try and scrimp and save on areas that actually require investment. Needless to say, we are not saying to throw money around either, but it is important that whatever you spend your money on is worth it and is effective in its purpose.

But Startup Marketing and Promotion is Expensive!

Well, it can be. That’s true. However, it can cost you more in the long run if you choose to cut back on the area of your business that needs to be seen as one of the most important. Last week we spoke about how it is important to shout about Why You Are Special and this is especially true for new businesses. People need to know what you do, why, and the reasons they should come to you instead of the established business nearby. Not doing this well could effectively cost you your business.

Spend on what is Worthwhile

Nobody is saying splash out for the sake of it. However, spending money on key areas can really be effective in building your brand and business.

Don’t have a premises yet? Get a smart Vehicle Wrap for your car or van and make an impression. This professional looking and highly attractive marketing method is outstanding value for new businesses and avoids the costs of billboards and other signage which reaching a wide range of people in your locality.

Going to be at a market, trade show or event? Having a custom designed gazebo can be the difference between being seen and being passed by. Read how Pop Around The Corner saw their business grow when they changed their original gazebo for a custom designed gazebo with the same branding as their vehicle wrap.

Well made and inexpensive promotional items can be the ideal way to catch a customer’s eye and ensure they come to you – read our guide to purchasing vinyl banners and be inspired.

Need some startup help and advice?

At Colorado Canopies, we are proud and delighted to share our over 20 years of experience with new businesses and startups. Throughout the years, we have seen what works and doesn’t work in all kinds of industries and would love to advise you. Even better, we understand small business and can grow our relationship with you as your business grows. Get in touch today and start right!