In the internet age, where all available properties are listed online, often on multiple sites, it can seem easy to get properties noticed by potential buyers – simply create a listing. Certainly, it is an important aspect which should be given due time and consideration but by not doing on site promotional work for the property you are missing a huge opportunity.
When a property is for sale, every car that drives by is potentially a buyer who is unaware of the property’s availability. Even the best website listings can only tell part of the story about a property – those who are driving by can see the neighborhood, the full appearance of the house, the proximity to nearby amenities and all the other aspects that are considered by any prudent buyer.
When you do not promote in the immediate area of your property you are missing out on potential buyers for your clients and also missing the opportunity to spread your own name in a neighborhood – to people who may need a real estate agent too. Showing you are active in an area is the best way to attract clients from that area as all the guides to selling your home suggest using a local estate agent due to their local knowledge. We have put together this guide to help you be inspired on what you can do to build your brand and attract buyers.