Due to the very nature of radio not being a visual medium, it is vital to take any opportunity available to use visual media for promotion and brand building. It is worth noting that for most radio stations, there are actually a lot more opportunities for this than are actually utilized properly.
Otherwise, you are simply relying on your regular listeners to spread the word about you or for people to stumble across your station at the right time so they continue to listen. These can both happen of course but leaving your station’s success to chance is not a risk worth taking.
That’s why, at Colorado Canopies, we decided to highlight the key areas and items that can help your station find new listeners. As a dedicated team of professionals, we understand the products we design, manufacture and advise on and this is why we have put together this simple to read guide for you to be inspired to take advantage of the opportunities you may not even know exist!