Let customers know you are open for business

With the guidelines and safety measures, knowing that a business is open at a specific time on a specific day is something that customers simply can’t take for granted anymore. It is vital that you have clear signage that shows you are open and when. Here are a couple of implementable ideas that ensure your customers will get to you.

Display Opening Hours outside your business

Yes, I know it is a blatantly obvious idea but the reality is I see many businesses that don’t really look open. With a banner or flag outside, there is no doubt. A short message and your opening hours give the customer all the info they need to plan their visit. Save your customers unnecessary journeys, calls, and looking around by being in their face with the information. They will appreciate it.

Shout about it!

Have you got a new way of operating? Perhaps you have introduced a curbside pickup, an online store, or a delivery service. Get signs up outside your business and let people know about it. I am increasingly seeing people being attracted to a business due to their innovative new modus operandi, so take advantage of their intrigue and ensure they know what you are doing. Give clear directions to vehicles coming to you using flags to mark the way if appropriate.

If you are one business among a few neighbors, join together to attract people to the vicinity while sharing the cost of banners and flags. Innovation is attractive to customers – be creative.

A simple and free online method

Whether or not you have an online presence, website, social media, there is one very effective and simple to implement a method that every business should implement immediately. Google Maps has an excellent free service where you can list your business along with your services, opening hours, photos, reviews, etc on their widely used map app and website.

Setting it up is as easy as opening a Facebook account so there is no reason not to. If it’s not something you can do yourself, ask a friend, relative or staff member to do it – it’s a step by step process that is made to be easy. Once it is set up, your business becomes visible to people looking for your service in your area, right on their phone or computer. Listing your business on Google Maps is as important as being listed in the Yellow Pages was 30 years ago, so get it done! Go to www.Google.com/mybusiness to get started.

At Colorado Canopies…

… we thrive on innovation, new ideas, and the latest products. We often have solutions for our customers that they didn’t know existed. With our knowledgeable and friendly staff, together with our in-house graphic design team, we can help create solutions to every type of promotional goal. Talk to us today and get your business moving again.