Informational Signs do the Selling for You
You can’t always be there right when the customer wants you – having a well-presented informational sign can ensure they don’t walk away.
Informational signs can be an incredibly useful tool for your business in many ways. Well-presented and positioned signs can help your customers become more informed, more ready to buy and even make them see your business in a more professionally branded way. From the customer who can’t find an available staff member to the customers who prefer not to speak with salespeople immediately (I’m just browsing, I’ll call you if I need you), good signage will be a worthwhile investment for your business.
Signs are like an additional staff member
When you can’t be there for a customer, your informational signs will be what keeps them in the store and gives them the information that they need. What’s more, when they have looked at the signs, they are more likely to be ready to buy or have more specific questions for when the staff member comes to them. This helps you in reducing the time staff need to spend with customers and therefore ensures better use of staff time.
Signs help those who “don’t need” help
Some people are shy. Some don’t like opening up to a staff member for fear of being the victim of a smooth-talking salesperson. If a salesperson pushes too hard with this type of customer, they are actually more likely to leave than to open up as it seems like their fear is justified! With people like this, clear informative signage can be a real key to converting them to paying customers. When someone is comfortable informing themselves through your signs, they will then feel comfortable approaching a staff member when they are ready. Your signs empower the customer and so they become bolder with the knowledge they have acquired. These are customers who are ready to buy.
Informational Signs vs Banners and Flags
In our regular blog, we have often extolled the virtues and benefits of having flags and banners throughout your store – we still advise this. These are great for attracting attention, directing people and promoting offers. However, informational signs are different. These go beyond this and actually “sell” your products for you when the banner or flag has brought the customer to the product.
Sign holders, Pedestal Signs, Framed Signs, and Sign Posts give an air of professionalism and have a completely different look to other signs. They draw the attention of those looking for information. When used throughout a store, they become the signs that people actually look for when they get to a product. Key information about the product should be displayed such as options, colors, sizes, dimensions, etc. This information means the customer doesn’t miss out on anything while they are also a huge support to staff as a reference when giving information to a customer. In fact, you will be amazed at how much better informed your staff will be about your products when they are seeing key information displayed day after day. It’s a huge boost in every way.
Ready to talk about Informational Signs?
At Colorado Canopies, we have added these types of signs to our ever-growing portfolio of promotional products. Our in-house design team can even assist with the graphic design of your signs to ensure you get the best possible result. Talk to us today about what signs would best suit your business layout, style, and branding needs.