Social distancing and safety signs are not going away anytime soon, so why not turn them into vehicles to further sell your products. The typical medical, informational signs are quite boring and customers are tired of seeing the same signs everywhere they go. It’s time to refresh and replace your COVID signs into something fun, brand oriented, and informational. Let’s think about four ways that you can maximize your marketing with social distancing signage.
- Follow Your Brand Message
After over a year of this pandemic, we all know the social distancing guidelines. The signs you place are merely just reminders to ensure your customers that you are following medical guidelines and have their health at the front of your mind. With that in mind, consider replacing those boring, generic signs into something that aligns with your brand. You can tell the story of your business by switching these signs out for something that matches your branding and decor. Within the signs, incorporate different aspects of your brand identity. This could be elements like color, font, shape, and/or images (like a mascot or character). Doing this will increase brand awareness and create a more pleasant experience for customers while also reinforcing safety standards in a unique way.
- Advertise Your Products
Social distancing signage doesn’t have to be just for branding! They can also promote and highlight products that you offer. Try to incorporate product messaging and symbols in place of the usual social distancing symbols and language. For example, if you own a liquor store instead of asking customers to stand six feet apart you could ask them to stand six wine bottles apart. Alternatively, if you run a restaurant you could place an image of a delicious food item every six feet where your customers are standing. This clever strategy immediately gets your customers thinking about the products you offer the second they walk through the door.
- Get Creative
Very few people would refer to the average social distancing sign as “fun”, but it really doesn’t have to be that way. Social distancing signage doesn’t need one standard look, they just need to display important safety guidelines. You have the ultimate opportunity to mix it up and get creative. There are so many ways to “wow” your customers, in turn, making it easier for them to remember your business exists. Signage can be aligned with holidays, major events, or the seasons- think sun graphics in the summer or a basketball for march madness. You can also tie industry information into your signs. For example, a gym might include a health fact on every graphic or a motorcycle shop might include different makes and models. The more creative you are with your signage, the more likely you will be to surprise your customers. This leads to a more memorable visit to your business and leaves them with a positive impression of your brand. Plus, creative signs are more eye-catching!
- Generate Leads
Safety signage doesn’t have to only enforce healthy behaviors inside your business. They can also be used as a powerful lead generation tool that encourages customers to engage with your brand long after they’ve visited your physical location. This can easily be added by including QR codes within your signage. With a quick and easy scan, customers can be directed to your website or a promotional video where they can learn about your business in a fun and unique way. These lead generation tactics can help draw customers’ attention to your signage and provide an added incentive for them. In the end, you are creating long-term relationships with your audience across multiple platforms.
Again, social distancing signs don’t have to be boring or a pain to look at. But, rather they can be used as tools for success and promotional opportunities. Make your safety signage fun and creative at Colorado Canopies!