When you decided to start brewing, the dream or goal you had was to create a product which is different, which stands out, which delivers something that is better than what is already available. In the brewing industry, it is all about taste, right? Wrong! Every craft brewer knows that while taste is a big part of the business, people want to know what sets you apart, how is your product made, the ingredients, why is this your passion. Features like a more environmentally conscious product than the “big boys” or a particular element which will mean something to your target market.
This is something that deserves your customers’ attention because it will add to the overall experience of your brand as well as encouraging them to try the beer in the first place. The need to inform customers’ is paramount within the brewing industry as they become more and more interested in the story behind the beer. Knowing your beer is environmentally conscious, made locally or has a real goal will help your sales and the growth of your brand – it is that simple.