Branding your beverage with custom Printed Drinkware

Custom printing and branding drinkware with your beverage logo consists of taking the various types of glasses, tumblers, and pitchers, selecting the type that best suits your product and then having it printed with your logo and/or product name.

Why use custom printed glasses?

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When a person buys a drink in a bar, restaurant or anywhere else, that glass will be with them for anything from 20-60 minutes and at least one major part of their focus during that time. It is also visible to everyone else in the venue and the positive social proof of someone drinking your product will encourage others to try it or ask about it.

With few exceptions, beverages are difficult to identify by color alone so branding the glass it comes in is absolutely vital for a new or growing brand. Even the most identifiable beverages such as Guinness or Coca-Cola ensure their glasses/bottles are branded as much as possible.

What type of branding is appropriate for drinkware?

Simply, at a minimum, it needs to contain the name of the product and the logo of the company or product. Depending on the type of product and target market you can decide to use more than that, make it bigger or smaller and additional images or text.

In general, for a younger market, you can use more info and imagery, taglines, etc. and for an older market, you should use a larger but simpler image/logo and text. Of course, it also depends on the size of the glass being branded too and the type of beverage. For wine and whiskey, for example, simpler and smaller branding is more appropriate where for a pitcher or other large drinkware there is more space to display more.

What types of glasses are available for branding?

Typically, there are options for printing on glasses which are aimed at all the various beverage types. For a full list of glass types to choose from, you should check our page dedicated to Branded Drinkware but if you have queries about using other types you can contact us directly to discuss your requirements.

Quality of the glassware is important both for printing and for the end customer. Cheap glassware can fail to impress beverage vendors as it may be breakable, difficult to clean, scratchable, etc. Nobody wants to serve or drink from glasses like that.

At Colorado Canopies…

We love beers, wines, spirit and other beverages and love to work with new producers on building their brand. Our choice of glassware comes from recognized brands such as Libby and Rastal just to name a few and we only print with the very best equipment and experienced personnel. Contact us today and help us put your beverage truly in a glass of its own!