The Best Promotional Materials for Real Estate Agents

Banners, Flags, Tents and Yard Signs

In the internet age, where all available properties are listed online, often on multiple sites, it can seem easy to get properties noticed by potential buyers – simply create a listing. Certainly, it is an important aspect which should be given due time and consideration but by not doing on site promotional work for the property you are missing a huge opportunity. When a property is for sale, every car that drives by is potentially a buyer who is unaware of the property’s availability. Even the best website listings can only tell part of the story about a property – those who are driving by can see the neighborhood, the full appearance of the house, the proximity to nearby amenities and all the other aspects that are considered by any prudent buyer.

The first thing that needs to be shouted about is the fact the property is available for rent or sale. Real estate yard signs have been doing this well for years and today is no exception. However, the type of sign, the quality of the print and mounting can say a lot about the property but what is also vital to remember is that it says a lot about you as an estate agent. Flimsy, tatty, and unclear yard signs are extremely damaging to your brand as a real estate agent. Every sign you have in place is a reflection of your company and this is a service you provide to your client which can actually have a hugely positive (or negative) effect on your brand at the same time. So get signs which are high quality prints and can be used again and again without being worn – so washability and sturdiness are important.

Catch the Attention with Real Estate Banners

Having an open house? Let people know it’s happening by putting up a tasteful banner that lets people know what’s happening and when. It is something that will bring results and once again, is a fantastic opportunity to show other potential sellers that you go the extra mile for your clients. Remember positioning is important – it needs to be seen but not hide the property. In general, it is best to have the banner at a right angle to the front of the house both for passers-by to see and to avoid blocking the view of the house. These banners can be reused many times so it is worthwhile spending money on a quality banner that will last. Talk to us about layouts for these banners to ensure the information is seen clearly.

On Viewing Day…

Flags and tents are fantastic items to create the sense of occasion at an open viewing. Branded flags ensure everyone looks twice and can give short precise messages such as “Open Viewing Today”. Placing these at each end of the property frontage can clearly define the property without overdoing it.

Not every property viewing will need or warrant a branded tent for the garden but for those bigger and more prestigious properties or indeed, for whole developments, a branded tent gives a defined space for people to gather for information and get brochures as well as meet with agents. Once again, as with any promotional materials you use in real estate, there is a great opportunity for self-promotion so use our design team to help you create a stylishly branded tent which is practical in size and assembly as well as being attractive and sturdy for repeated usage.

A Complete Service for Real Estate Agents – from For Sale to Sold

Talk to us at Colorado Canopies and discover a level of service that will exceed your expectations. With a completely in-house design team, your signs, banners and other items will always be perfectly laid out and our commitment to being your ongoing partner for real estate promotional materials means you know you can rely on us.