Standing out at a Trade Show

If you want to be seen, if you want to be busy, if you want to make your investment of time and money worthwhile at a tradeshow – you need to stand out in some way.

This can be difficult if you are at a specific industry trade show where there are many offering the same types of product. Even if your product is technically better, priced cheaper, higher quality, more available, etc, you may not get the opportunity to show this to potential customers as if you don’t stand out in some visible and attractive way, they may never come to you!

Here are some suggestions for how you can stand out and be seen at a trade show.

Using Your Display Floor Space

You may not have the biggest display area but even with a small space, it is important that you take the time to use it well. In addition, use a contrasting floor covering/finish to make your space appear bigger. Floor coverings in themselves can actually make you stand out as quite a few exhibitors will simply not put down a custom floor covering as a money saver. This is a false economy as the floor can be utilized in many ways. As mentioned, it can create the appearance of space but it can also be yet another branded surface if you use floor decals in an attractive way.

A Crowd Draws a Crowd

In the run-up to the exhibition, make sure to send out postcards or even just an email to all of your clients inviting them to visit you at the show. You can incentivize this by promoting a show special offer or simply by saying how much you want to meet them. A really good idea can be to get some guest passes and offer them to your clients – if you are paying for them then ensure you send them to people you know will use them!

By having a number of people come and actively do business at your stand, you attract attention and this will bring people to your stand in an exceptionally effective manner. Be sure to have enough staff to actively engage those who are the “lookers” and you will see results from this method.

Try a Different Type of Display

If you have been around trade shows as long as we have, you will likely have seen the standard display types many times before. Why not shake things up with a new and attractive type of display? The Arched Booth display is a new display type that will not be seen everywhere. This well designed, one-person set up booth is perfect for smaller display spaces and the shape creates a kind of allure that other displays will not.

Available with either a Square or Roundtop and with a whole host of accessory options, the custom printed display catches the eye. At almost 10’ wide and 8’ high, the size gives plenty of space for attractive branding which also fitting in beautifully to standard trade show display spaces.

Colorado Canopies – Trade Show Experts

Looking to do something different with your trade show display this time? At Colorado Canopies we love to advise our clients to help them achieve their goals. Our in-house design team can create exactly what you need at no extra cost and our friendly staff can advise on solutions to needs. Contact us today to get things moving and make your next trade show display stand out.