Creating a Shop-in-Shop – The ideal way to promote a new product range – Colorado Canopies

It can be difficult to stand out from the crowd. Promoting a new product range can be a tiring process and simply adding more and more signs to try promote your new ranges can just end up being too much. Too much for the customer to take in, too much to fit in your space, too much to try and decide which one goes where, when and for how long!

This is why creating a shop-in-shop location can be such a huge success.

When you go into a department store, the thing you notice is how each department is laid out specifically to draw focus to that particular department. It is almost like they are competing with each other – in fact they often are. Those are what we call shop-in-shops. They are like a mini-store which are located within an existing store. These mini-stores focus on specific products, brands, promotions and purposes like subscription sign-ups, free trials etc. These are extremely effective in any retail outlet because they are attractive to those existing customers. In addition, if you allocate one or two staff members to them exclusively, those staff become passionate and knowledgeable about their products – resulting of course in better customer service and of course, better sales.

How can I make a Shop-In-Shop?

An easy and cost-effective way to do this is to use materials like those used in trade-shows. The Expandable Grand Fabric System from Colorado Canopies is one of the most flexible and customizable options for creating a shop-in-shop. With many combinable elements to choose from, you can quickly and easily create a layout which suits the space you have available. From just a couple of square meters of floor space to much larger installations, customized desks, walls, features and even hanging elements, putting together a combination of elements allows you to make the most of every opportunity. What’s more, every element can be custom printed to ensure your shop-in-shop stands out and draws people in no matter where it is in your store.

The Shop-in-Shop Effect

These installations tend to get people talking. Well designed and properly utilized shop-in-shops have all the elements necessary for selling well – they stand out, explain and display the product, exude the importance and value of the product and of course, give the customer a real focus on the product. When you create a shop-in-shop, it can be well-worth asking your product supplier to partner with you on it. After all, the more exposure you give their product, the better it is for everyone. You may even find that they may contribute to the cost, allow an additional discount on products or even send a salesperson to help with the launch. All this helps you to really make the most of the opportunity and that is the real effect of a shop-in-shop.

Want to know more?

At Colorado Canopies, our Expandable Grand Fabric System is known for its flexibility and practicality and we want to ensure you make the most of it. Contact us today to find out more and discuss getting your very own shop-in-shop display.