Many businesses are opting for online advertising, but brick-and-mortar stores still need to rely on outdoor signage to snag customers. As an important marketing tool, erecting outdoor signage is just as crucial as having a website.
Why? Because outdoor signage are silent yet persuasive marketers. They can speak volumes about your brand by visually directing, educating, or updating new and old customers.
The best part about outdoor signage is that it perpetually serves as a way to market your business. Unlike digital advertising fees that involve exorbitant rates, outdoor signage is a cost-effective marketing tool.
Let’s dive into which types of outdoor signages are essential for a business.
6 Types of Outdoor Signages to Invest in
Outdoor signages allow businesses to say more by doing less. Mounting these signs in the right location and size can make your marketing goals sing. Take a look at the following outdoor signages that can help you focus on your brand’s image and message:
The options are limitless for outdoor banners that can truly stand the test of time. They’re also a pocket-friendly marketing tool to get your message out there in big, bold writing and graphics. Depending on your branding needs, you can choose to get fabric, designer, mesh, or vinyl banners.
What better way to showcase your brand’s logo and message than on a classic patio umbrella? This kind of signage can enhance outdoor settings such as golf courses, pubs, beachfront properties, and festival grounds. Patio umbrellas are also durable, weather-proof, and made from quality material to ensure they last.
Whether you opt for partial, full, or thoughtfully placed graphics and text, vehicle wraps are a great way to get your message across on the road. Say it loud and proud by grabbing the attention of drivers and pedestrians wherever you go. It’s the perfect mobile marketing tool for florists, caterers, food trucks, and event companies.
There’s plenty you can do with window graphics by getting creative with how you present your brand. Businesses can also use this kind of signage to build awareness, entice buyers with fun or unusual art/lettering, display popular menu items, or create a private space within glass-paneled meeting rooms.
Display flags can bolster your brand’s image and the messages you wish to convey. Having different style options at your disposal lets you pick a flag design that best suits your marketing purposes. Placing these in the right spots will help direct customers to a store or location or even serve as directional signs during concerts, trade shows, festivals, or sporting events.
Draw prospective buyers to a home with well-placed, quality real estate signs that are hard to miss. The best part? With just a few strikes from a hammer, these signs are easy to install (no need to dig into the earth). Getting your name and contact details out there is imperative for a real estate agent. Real estate signs offer a surefire, conspicuous way to encourage potential homebuyers to come forward.
Colorado Canopies: One-stop Shop for Branded and Printed Materials
Colorado Canopies helms three highly reputed businesses that focus on only one goal— promoting your brand. The team oversees a wealth of services that fit every budget, production time, and requirement.
From printing merchandise, drinkware, and practically any text-based items to creating personalized signage for tradeshows and events, there’s nothing Colorado Canopies cannot tackle with finesse and quick turnaround time.
Explore Colorado Canopies’ dedicated platforms to get all your marketing and promotional needs from the country’s best suppliers. Interested parties can browse through www.coloradocanopies.com, www.coloradopromogroup.com, and www.coloradoquickprint.com to get started!