How to put together a branded event solution

When you are planning a display, stand or stall, or even a whole event, it is well worth considering the overall picture. This sounds obvious when it is stated like that but it is a fact that these events are made up of a variety of mismatched items that are available rather than a totally branded solution.

I’m sure you have seen it: the display with a brand-new branded tent but where all of the accessories or secondary items are still displaying the old branding, or worse – someone else’s! It gives a mixed message, confuses the branding and leaves a bad impression of the brand overall.

What do we mean by a total brand solution?

This refers to ensuring that all items are coordinated, use the latest branding, have a purpose and essentially – look their best in order to properly reflect the brand message and purpose of the event. Taking care to ensure this is done will elevate the visitors’ perception of your brand and attract people. A messy, disjointed look is something you know won’t attract people but it is easy to be blind to things like this.

Remember: Doing something because you always did it this way is the worst reason for doing something!

What are the main items for displays?

There are a variety of important items that make up the basics of any display. These include:

A main display focal point

• A branded canopy tent
• A blow-up tent
• A pop-up tent
• A gazebo

Promotional items for the front/surrounding area

• Display flags
• Inflatable signs
• Banners

What else could improve the appearance of the display?

Along with the items mentioned above, depending on the type of event, there are additional items that can also be branded. The branding of smaller, practical items is an important and effective branding method as people tend to come into closer contact with them. On the other hand, an outrageous or stand-out item can simply draw people to your display.

Branded practical items

• Tables and chairs
• Tablecloths
• Beverage coolers
• Trashcans
• Patio umbrellas

Outrageous and Stand-out brandable items

• Branded inflatables such as blimps, characters, and spheres
• Inflatable dancing tubes
• Inflatable arches

Final touches to the total branded solution

The big things are in place, the smaller things are set out, all that is left to think about are the staff and the customers. Now you can even brand your staff and customers!

Finishing touches

• Branded clothing for staff ensures that they are both recognizable and approachable. They also give an overall professional “feel” to a display. They are clearly on top of things and they will represent your brand in a personal way that items cannot manage.
• Branded promotional items that are given to customers and visitors have a huge effect on drawing crowds and post-event brand recall – people have something to remember you by.

At Colorado Canopies…

… we offer branded promotional items for all occasions and advise on total brand solutions. In fact, our experienced staff can assist you in putting your concept together and our in-house design team will even create the graphics for you. Contact us today to discuss your totally branded solution for your event.