Do Giveaway Promotional Items still work in 2019?
If you have spoken to anyone in marketing or promotions recently, you could be forgiven for believing that the only advertising and marketing you should ever consider is online. The fact is that this is simply not the case.
A study by the Advertising Specialty Institute (ASI) in the past few years threw out some impressive results and figures dispelling the myth that promotional items are a thing of the past. In fact, there is good reason to believe that for many businesses, spending on promotional items could be more effective than focusing on Social Media or online ads!
A one-off advertising cost that lasts 8 months!
According to the ASI study, the average length of time someone keeps promotional giveaway items is 8 months. Some items even last over a year. Apparel like t-shirts and baseball are among the best performing in this regard and are also two items which have the added benefit of being a “walking advertisement” for your company. We have touched on this subject before but it is worth mentioning again simply because there are few methods of advertising which can be as long lasting.
Proof in the Stats
Let’s look at some of the really key stats together to see exactly what level of effectiveness and return on investment promotional giveaway items have on consumers.
- The Recall Rate (how many people remembered a business) is 85% when a business gives them a shirt or hat/baseball cap.
- 71% of tradeshow attendees remembered the name and had a favorable attitude to a company that gave them a promotional item.
- 58% of US consumers own a promotional shirt (is it your business on their shirt?)
- 41% of US consumers own promotional headwear
- Each baseball caps makes an average of over 3000 “impressions” per year. An impression is when a person sees the cap being worn.
- The promotional products industry itself grew 15% over 5 years
- It is a $21 billion industry making it the 7th largest marketing channel in the US
Looking at these stats, especially the recall, level of ownership and number of impressions made, it is clear that promotional giveaway items still offer an excellent return for investment.
Talk to us about Giveaway Promotional items
At Colorado Canopies, we offer renowned customer service including an in-house design team, experienced and knowledgeable staff and a wide range of options for your promotional giveaway. Now that you know how effective these can be, talk to us today to see how easy it is to create your own promotional giveaway items.