Banners are an incredibly common way to advertise, but you need the right banner for the job. When it comes to designing banners, you want to make something that is true to your brand and will also catch the interest of your audience. For this reason, we wanted to share our top considerations when it comes to good banner design.
Have A Clear Focus
Whether you are looking to show off your store name or you just want to share an important message, your focus should be clearly defined. Make sure that you choose a focus that matches your goals and is easy to broadcast. Your focus should be front and center whether it is a company logo, a reminder to wear a mask or special event or sale!
Find The Right Contrast
Making a great banner means making it easy to read. You want people to be able to see your banner from a great distance and still be able to read it if it is big enough. Using the right contrast in colors can help you to make that possible. Make sure that your words or phrases do not get lost in the background of the banner. In a lot of cases, less is more.
Stay True To Your Niche
Before you have a banner made, consider your niche. A group of financial professionals will likely present themselves differently than an advertisement for an astronomy exhibit. Remember to focus on keeping your niche in mind when you make design choices. Consider the tone, audience, and relevant content. Are you trying to make people trust you or get them excited? These things matter and should be considered in design.
Use Great Colors
The human eye is trained to be attracted to colors, especially when they are vibrant. Using good colors can help you to get the attention of your audience when they would otherwise look away. Bright and bold colors are automatically more eye-catching, but they aren’t always professional. Consider mixing up your usual neutral color schemes with one defined accent color to get the same effect.
Work With A Great Company
Not everyone is professionally trained in design and that is okay. If you aren’t sure how to design your own banner, take the time to work with a professional instead. This will enable you to get the banner of your dreams without forcing you to become a graphic design expert overnight.
Conclusion
Designing a banner is a matter of taking your content and making it visually appealing for your audience. As long as you stay true to a clear vision and find the right colors, you will be able to craft an exceptional banner. If you find that designing a banner just isn’t really your thing, don’t worry. You can easily work with a wonderful group of professionals to make the perfect banner for your needs. Fortunately for you, we know where to find one!