Why Quality Counts and Increases Sales – Testimonial
We love to hear feedback from our clients and when we receive it, we take what is said on board and use it for our other clients too. Recently, Derrick from Pop Around the Corner (purveyors of fine quality popcorn), sent us this message after receiving his customized tent.
Being a 2 year old small business we are very tight with our money because it has to stretch but at the same time, you have to brand yourself. We tried to go cheap and put vinyl on a solid color tent, but like white noise you just blend in with the crowd and don’t POP out!
Ian was referred to us by a friend who also used his company. He was super helpful and patient with us. Ian visited with us on the phone to get ideas of what design we’d love. He recreated a tent to match our popcorn car. For four months we saved and prayed about the tent. The entire time Ian was not pushy but stayed in communication with us.
After we got the tent, sales have increased! Full color tents are not common around here yet, so people notice us quickly. With the giant popcorn bucket it displays my product easily and gets paying customers to my booth quicker. I’d highly recommend Colorado Canopies to all my friends, but I’m keeping him a secret from my competition so I’ll have an edge at every other festival or event.
Derrick Roberts
Pop Around The Corner
Denison, TX
Firstly, we would like to thank Derrick for taking the time to let us know how effective our product has been for him and his business.
Quality of Product
As Derrick discovered, while there might be “cheaper” ways of doing certain things, they can actually be a false economy. Standing out can be the difference between having a crowd at your stand and watching tumbleweed pass by. When you go for a custom designed product, it speaks volumes about your professionalism – fly-by-night sellers do not invest in quality products so having them shows you are planning on being around a long time.
Quality of Service
From the initial contact to the time of delivery and beyond, it is vital that you can deal with someone you can trust, who wants what is best for your business and who isn’t just trying to close a sale and move on. At Colorado Canopies, we get referral after referral from happy clients just like Derrick and that is down to our superior quality of product and service – it’s ok to boast about it when it is true!
Durability and Longevity
Derrick’s customized tent will last a long time. It is easy to assemble and disassemble as well as transport so there should be no accidental damage along the way. With the washable cover, the tent will look resplendent every time it is put up and, especially where food is concerned, that is of vital importance.
Increasing Sales
When people go anywhere to buy anything, the vast majority are drawn towards a clearly branded product ahead of an unbranded or cheaply displayed product. There is a perception of value there when you are clearly branded and in itself is an added value metric – the customer expects to pay more for a well branded product and is willing to do so. In addition, as Derrick testifies, it makes you stand out from the competition and draws people from afar to come to the stand, knowing exactly what is being offered.
Small Businesses can Make Bigger Gains
When a small business is properly branded, it gives a level of trustworthiness that it would not have had before. It shows you are serious about what you do and can even give a more artisan or specialist feel to your brand and products. These are competitive times and every detail tends to be examined closely by consumers so it is vital that you do all you can to stand up to the inspection! When people see a quality display, they immediately assume that the product is quality too. With this effect on clients, it can be immediately effective on your revenues and number of customers. In a bigger company, the use of a tent like Derrick’s would be a small step but for a smaller business, it is a big leap and so the effect is much greater and more obvious.
From tents, table covers and vehicle wraps, we give you the full branded experience. Why not take a leap with your business and contact us at Colorado Canopies to discuss how we can help you get your business branded and standing out from the crowd.