Wall Murals deliver a big impact and lasting impression

Wall murals need no introduction really – we have all seen impressive and impactful murals on walls, in buildings and businesses we frequent. They serve a wide variety of purposes too such as being informative, drawing attention and even for motivational quotes and imagery. This begs the question as to why more businesses don’t take advantage of a promotional method that takes up little space, is long-lasting and only a once-off cost. Here we look at some ideas around murals and want to inspire you to get on board with this fantastic promotional tool.

What type of business can use wall murals?

Almost any brick and mortar business can use a mural in their space. Given the flexibility of size, there is bound to be a wall space that would suit a mural in every building. Of course, it is important that the wall chosen is one which is seen as you want the mural to be visible to many.

What type of murals works best?

This depends on your business and perhaps your goal. A mural can be used as effectively internally, to promote a philosophy or core belief of your business among staff or for customers and clients to view. It is important to define what you want the mural to achieve and keep to one key idea; that’s the idea of murals – to make a big statement. So whether you want to create a stir with a strong image and quote or want to promote your business’s core product or service, we suggest that you choose one purpose and commit the whole mural to that.

What are some ideas for content?

Use murals for:

• Branding – with a large logo and your tagline
• Inspiring quotes – these are more effective than they are given credit for and a well placed and appropriate quote will impress both staff and customers
• Product promotion – you can certainly make a splash with a product this way. It is important that the mural isn’t a temporary promotion or special offer though; these are made to stay in place.
• Promote an idea or cause – a series of powerful images can be hugely impactful and evoke strong emotional responses in the viewer. What do you want to evoke?
• Add to interior design – with a bright mural of a beautiful place you can create a calming area along with other interior design elements such as furniture. Perfect for reflecting and informal meetings.

What is important to know about mural creation?

As mentioned, it is important to have a vision for the purpose of the mural. Along with that, you should inquire about the quality of the mural that will be produced, how it will be installed, any requirements for the space and how long it would be reasonably expected to last.

In addition, there are two different materials which are available to create the mural:

Vinyl murals – indoor or outdoor

Depending on the surface and the environment, vinyl wall coverings or adhesive vinyl may be used. We have products that are appropriate for either long or short term use.

Wallpaper murals – indoor only

With custom printed wallpaper, you are not limited to the pattern repeats of conventional printing processes. There are also no production minimums, which allows for short runs and one-of-a-kind images.

At Colorado Canopies…

…we love murals. Their flexibility in both use and application makes them an ideal investment for any business. We can assist and advise on size, material, and location and our in-house graphic design team will guide you in terms of the graphics and text used. Contact us to discuss making an impact in your business today.