Trade showtrade exhibition, or expo is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. Professionals) and members of the press, therefore trade shows are classified as either “public” or “trade only”. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 10,000 trade shows held every year, and we want to be your partner to make sure that you stand out and get noticed!

We offer displays, canopies, counters, banners and backdrops but if you don’t see what you are looking for, give us a call and we will find it for you!

SHOW REGULATIONS

Types of Booths

In order to understand which rules and regulations apply to your exhibit, first you’ll need to know what type of booth you’re using:

  • Standard – The most common style of trade show booth, also called a linear booth is 10’ x 10’ and has other booths on its back and sides
  • Perimeter – Same makeup as a standard booth, also 10’ x 10’ – but shares two side walls with other booths and its back is up against a wall
  • Peninsula – Any booth sized 20’ x 20’or larger with aisles on three sides
  • Island – Any booth sized 20’ x 20’ or larger and is surrounded by aisles on all sides

 

 

Height Restrictions

  • Standard Booth – For your standard 10′ x 10′ booth, the height of the display is restricted to 8′ height on the back and sides of the booth. From the front of the booth to 5′ back, the walls can be no higher than 4′.
  • Perimeter – For a perimeter booth, height is restricted to 12′ height on the back and sides of the booth. From the front of the booth to 5′ back, the walls can be no higher than 4′.
  • Peninsula Booth – For a peninsula booth, the height requirements vary depending on the location and what types of exhibits are around you. It’s best to check with the venue on exact measurements.
  • Island Booth – Because island booths typically are the biggest, it’s best for you to check with the venue on exact measurements.

ADA Requirements

The Americans with Disabilities Act requires all exhibits to be equally accessible to attendees with disabilities.

  • Trade show booths must be equally accessible to all persons, providing the exact same experience/access to all.
  • Must provide ramps if the booth features a raised floor.
  • Exhibitors can be fined for non-compliance.

Stay Within 10′ x 10′

  • Cannot place displays outside of the 10′ x 10′ area of the exhibit booth — this includes hanging signs.
  • Cannot engage in marketing activities outside of the booth area
    • No “guerilla” style marketing — which is an innovative, unconventional technique aimed at obtaining maximum exposure for a product usually at a low cost to the company.

Don’t Obstruct Sight Lines

  • Displays taller than 4′ are not permitted in the front half of the booth.
  • Cannot obstruct sight lines to any other booth. This includes signage, hanging posters, and lighting.

Lights & Electrical

  • Check your exhibitor manual for exact specifications of what is/is not allowed.
  • Secure electrical cords to the floor with tape.
  • Lights cannot extend out of boundaries of the booth space.
  • Spotlights must be directed towards the inside of the booth.
  • Lighting cannot be obnoxious or distracting from other exhibits or the general atmosphere of the event venue.

Music Rights/Permissions

  • Don’t play copyrighted music that you do not have permission to use.
  • You can license the songs you want – but it can get expensive.
  • The bigger your brand, the more likely that you’ll get in trouble for using music without a license.

SHOW CHECK LIST

Literature

Signage

Shipping

  • Crate
  • Shipping Documents
  • Travel Cases

Booth

  • Catering
  • Electrical
  • Lighting
  • Lead Retrevial System

Every show is different so take a look at the exhibitor contract and make sure you know height limitations and visibility. Pick a good booth to get the best traffic, to the right and front of the main entrance.

BOOTH ETIQUETTE

  • Booth etiquette refers to the conduct, presentation, and performance of your booth staff
  • An exhibit is a public stage and you are the host—be gracious, be knowledgeable
  • Set clear expectations and measurable goals for your exhibit staff and conduct training
  • Use off hours effectively to help achieve your company’s exhibit marketing objectives
  • Be discrete and professional. You never know who is watching, who is listening

You have worked hard to design the perfect exhibit and the most effective marketing materials, but your performance in the booth — how your staff greets and assists attendees — will determine whether your show is a success. Booth etiquette refers to the conduct, presentation, and performance of your booth staff. The following are commonsense booth etiquette tips.

Booth Etiquette Tips

Make no mistake about it, trade show attendees and your competition are monitoring your behavior. Your exhibit is a public stage, and you are the host. As such, you and your staff must behave with the warmth and graciousness expected of a host. These include:

  • Humility
  • Active Listening
  • Genuineness
  • Hospitality
  • Graciousness and empathy

Your staff is nice but are they knowledgeable, personable, and presentable? As company representatives, your staff should also demonstrate the following professional characteristics:

  • Respect for the company and its mission
  • Genuine interest in the product
  • Extensive product/service knowledge
  • Working knowledge of the marketing campaign and message
  • Professional appearance