Why every business should do Seasonal Promotions.
For any retail business, special occasions and seasonal promotions can be a very lucrative space. With so many different occasions, it can make sense to allow a certain area for these within your store. Whether you are a low cost retailer or a high end boutique, there is something about special occasions that make people willing to buy and buy big.
It is in people’s nature to want to celebrate good times or commemorate significant events, not to mention the fixed seasonal events of Easter, Christmas, New Years, Thanksgiving, Valentines, Mother’s and Father’s Day. Even aside from those, there are more potential seasonal times such as Start Of Summer, Back to School, Prom Season etc. When you consider all of these together – there is almost a seasonal occasion for every month of the year.
Good Planning Will Pay Dividends
Of course, good planning is essential for the success of most things, but when it comes to seasonal retail, this is even more true. This is because each year is the same – the events are at the same time, the images, products, and overall occasion are basically unchanged each year so a well planned promotion can be brought out every year without much (or any) additional cost.
Setting aside a planning period each month for the occasions coming up will really ensure you make the most of each one. Simply having staff focused on these is a major boost but in addition, a little brainstorming about “That company did this last year” or “Could we try this?” will add creativity and sense of purpose among the team.
And, like I say, the groundwork you do will continue to benefit you year after year.
Making your store “Season” ready
Firstly, decide if you can allow a specific space for the promotion. If so, it will be important to define the space so that it attracts people through simple curiosity. This can be done in a variety of ways depending on your budget and floor space but Colorado Canopies has a variety of products which are ideal for making a seasonal splash in your store:
Each of these products are perfect for seasonal displays as they are lightweight, eye-catching, and completely customizable to each season.
Talk to us about how to maximize their potential for various seasons and occasions to allow you to save money while making the most of Seasonal Promotions.