[vc_row][vc_column][vc_column_text]

How to Prepare for Exhibiting at Trade Shows – Colorado Canopies

Exhibiting at a trade show can be an incredibly effective way at finding new clients, meeting existing clients and networking with others in your industry. There is a reason why these are so popular across a wide range of industries – they actually work; but only when you do it well.

Below we list some suggestions to get you on the right track for exhibiting at a trade show.

Like most things, good planning is the key to success. There is nothing more off-putting for visitors than to come across a badly designed or thrown-together display staffed with people who are annoyed at having had to cancel their weekend plans. Visitors will pass by to the stand next to you who have a bright and spacious display, some goodies and staff who welcome them in and engage.

The plan should include contingencies for potential problems such as illness or being let down by a third party. However, you can reduce the risk of problems by planning ahead and having your equipment ready from a week before the event. Don’t delay on ordering printed material and by booking your place early, you will ensure you get a space which suits your needs.

Choose the Right Staff – Motivate them to use the opportunity

Staff can make or break a trade show exhibition. It is vital that you have your best people on display and management who can make decisions should there be a need for it. Your staff will represent you to visitors even more than the stand will and if that experience is negative for the visitor, no stand will make up for that.

Make sure to give motivation in terms of bonuses, targets and/or rewards. Even just the promise of a dinner after the event can show your appreciation and give them a little push. Another powerful way to motivate staff is to be there with them. If they see their “leader” being fully involved in the event then it will rub off on them.

Choose the Right Equipment – Dress to Impress

Your stand should be clearly defined as Yours. Not doing so can result in your stand looking like a gap between other, better planned stands and it looks awful. Make sure you have done your measurements properly, ordered equipment in plenty of time and in particular, that your signage and branding is clear on almost every surface possible.

This exhibition represents your business so naturally you want it to look its best. Spend the money necessary to make it look that way as not doing so will be a regret you cannot make up for on the day. Choose equipment which suits the space you have and make proper use of any gable ends or pathway frontage.

Be Prepared for the Trade Show

When exhibiting your business, it is important to do things right. Spending some time and money in the short term will reap rewards in the long term. Talk to the Colorado Canopies team about getting ready with some of the best equipment on the market. Supplying everything from flyers and leaflets to custom Branded Canopies and Tents, Colorado Canopies is a one-stop-shop or all your needs.[/vc_column_text][/vc_column][/vc_row]