The advantages of vinyl banners over many other types of marketing material makes for a very long list. Being versatile, low cost, high-impact, reusable and light weight are just a few. In this post we look in depth at why this proven marketing prop has been used over and over and is still one of the most used methods of grabbing the attention of customers. We also discuss the possibilities and advise on design ideas too.
What is a Vinyl Banner?
Vinyl banners are banners made of vinyl material which are used for marketing and promotion purposes. These can be used indoors and outdoors, are available in a wide variety of sizes and the color and design options are basically endless. They are used on shop fronts, at exhibitions, on fencing, and just about anywhere else as they are incredible versatile and can be single or double sided for added effectiveness.
Are There Banner Materials Other Than Vinyl?
Banners can actually be created in a variety of materials. Vinyl is most common due to its versatility and hard-wearing features but other common materials are:
- Art Canvas – for high quality images to be used indoors
- Poly Satin – to add high sheen effect; indoors only
- Nylon – crisp and durable, great for outdoor flags and indoor banners
- Soft Knit Polyester – versatile and soft-touch, for indoors only
Vinyl is available in matte and gloss effects and can have a number of features for specific application purposes.
Things to Consider When Designing Your Vinyl Banner
It sounds like a simple task but when designing your banner there are a multitude of things to consider to ensure you get a high-performing, long-lasting banner which presents your company or product in the best possible way.
Who are you Targeting/Aiming to Attract with the Banner
In any marketing campaign or promotional material, you first need to establish who you are aiming to sell to or attract and banner advertising is no different in this. If you plan to place a banner up high in your toy store then you need to rethink it – kids will not notice it because they will be much more focused on all the desirable things at eye-level for them. Similarly, placing a banner parallel to a road but targeting drivers may not work as the driver is beside the banner before they could see it – so they won’t look.
Establishing the target first is the key to avoiding mistakes in your other choices and considerations so take the time to decide your market BEFORE anything else. This lays a great foundation for a successful banner. In addition, your design choices and use of images should always be done with the target in mind and not just what “you” think looks nice.
Where is it Going to be Placed?
When you have decided where it is going to be used, you can begin to consider the size which will suit the space. In addition, decide whether you need a single or double-sided banner – will the back be visible? Are you going to move the banner to different places (for trade shows for example)? If yes, then double sided is a good idea to ensure you make full use of all opportunities rather than having a blank side which does nothing for your brand!
What is the Purpose of this Banner?
Banners are most effective when they have a specific purpose. Avoid using banners to promote a wide range of individual products. Instead, focus either on one product or your whole company name/brand. Too much information on a banner is disinteresting for the customer and so by focusing on one thing, you focus the customer too.
Are you announcing a sale, an opening, a new product? If so, be sure to highlight the specific detail, especially If there is a deadline or specific date required. Not doing so means you lose the sense of urgency which these events need to be noticed.
If promoting your company or brand, make sure the company name is clear and that it is clear what you do too. If your company name is “Colorado Car Washes” then it is clear what you do so the name can be bigger, but if the company name is “Gleaming Cars”, it is not as clear so you need to ensure that there is an image or phrase which clearly defines the service.
The Use of Images
Images are very effective anywhere and this applies to banners too. Carefully consider the size and style of images you use. An image which is too small or detailed may not be seen clearly if the banner is up high or on a road where traffic is driving past. One or two big images are far better than multiple smaller images. Take time on deciding which image and make sure that the image(s) you choose have a specific purpose. For example:
- An attractive model image – to draw the attention
- Image of the service – to clearly show what you offer
- Image of the product – to make it recognizable
- Someone using the product – to suggest that it works/does what it is supposed to
Stay away from images which detract from the main message.
Complementary Types of Promotional Banners and Flags
When choosing your vinyl banner, always look at what additional options there are for highlighting, enhancing and building on the effectiveness of the banner. Below is a list of options you could choose to have created at the same time.
Eye catching and well defined, display flags will draw people’s eye and can be created to complement your banner.
These are perfect for indoor promotions and trade show events. Easy to set up and move around, there is always space for one of these to re-highlight what was seen on an outdoor banner.
If you have a pole available then make the most of it with a suitable and highly effective pole banner. Can also be very effective when done on a series of poles.
A little bit quirky and with the addition of the “pop-out” effect, these banners are very noticeable and so are perfect for promoting – can be used indoors or outdoors.
More Details on Vinyl Banners
For specific options and choices of Vinyl Banners, visit our dedicated page Banners & Flags to see just how much we have to offer. We are always happy to assist and discuss your needs so do not hesitate to Contact Us.